January 28th is celebrated globally as Data Privacy Day. It acts as a reminder that several US state privacy regulations become effective during 2023. As a result, privacy could become more important to the ad ecosystem than ever in the United States, echoing what has already happened around the world. While most publishers and SSPs have taken steps to ensure that they are compliant with regulations, the new regulations make it more complex for publishers who rely only on consent management platforms (CMPs) to enforce compliance on a locality-by-locality basis. Published 2/1/2023 in The Drum Open Mic.

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