BAD ADS ARE BAD FOR BUSINESS
Disruptive ad behaviors lead to increased complaints, decreased engagement, and sky-high bounce rates. Those are all good reasons for visitors to stop coming back to your site—and for advertisers to stop buying your ad space. But we’re always ready to detect and block against the threat groups responsible for mass disruption.
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Undesired Audio
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Undesired Video
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Video Arbitrage
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Undesired Brands
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Undesired Categories
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Pop-ups
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Flash Cookies (LSO)
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Geo Location Requests
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Dialog Boxes
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Misleading Claims
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Heavy Ads (File Weight)
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Undesired Expand
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Non-monetizing Ads
Video Arbitrage
When bad actors sneak multiple, high-cost video ads into low-cost banner ad placements.
Learn MoreUndesired Brands
Brands whose ads may be offensive, competitive, or inappropriate for a specific publisher's site or audience based on their consent (or age).
Learn MoreUndesired Categories
Categories or types of ads that may be offensive, competitive, or inappropriate based on publisher's choices, or audience based on their consent (or age).
Learn MorePop-ups
A disruptive graphical user interface (GUI) display area, usually a small window or Ad, that suddenly appears ("pops up") in the foreground of the visual interface.
Learn MoreFlash Cookies (LSO)
AKA: Local Shared Object (LSO), Zombie Cookies, or commonly called a Flash cookie (due to its similarity with an HTTP cookie), is a piece of data that websites that use Adobe Flash may store on a user's computer.
Learn MoreGeo Location Requests
Uses geotargeting (provided by mobile service providers) to pinpoint potential customers and supply them with ad content relatable to them.
Learn MoreDialog Boxes
A pop-up graphical control element in the form of a small window that communicates information to the user and prompts them for a response.
Learn MoreMisleading Claims
Ads that use misleading language or imagery to garner clicks or sell products and services of dubious quality.
Learn MoreHeavy Ads (File Weight)
Ads with a large file size that slow your site, tank performance, leading to lost users and lost revenues.
Learn MoreUndesired Expand
Ads that expand beyond their expected dimensions without viewer interaction or start in an expanded state.
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KEEP ADVERTISER BLOCKED ADS OUT OF SIGHT, OUT OF MIND
Advertiser blocked ads can be a pain for publishers—putting placeholder ads that don’t always monetize in valuable ad spots. Confiant is the only platform that allows you to detect, block, and replace those ads instead of simply disabling click throughs or preventing placeholder ads from taking up valuable ad inventory. And it all happens in real time, so site visitors never know the difference.
Louis-David “LD” Mangin
Confiant is not LD’s first rodeo. In fact, it’s the sixth start up he’s been a part of and the second he co-founded. When he’s not keeping the Confiant team collaborating and caffeinated, you can usually count on LD to be planning his next offshore sailing adventure or working on his yoga headstands.
KEEP AD SLOTS FILLED WITH OUR ADVERTISER BLOCKED ADS (ABA) TOOL
Advertiser blocked ads can be a pain for publishers—putting placeholder ads that don’t monetize in valuable ad spots. Confiant is the only platform that allows you to detect, block, and replace those ads instead of simply disabling click throughs or showing placeholder ads that take up valuable ad inventory space. And it all happens in real time, so site visitors never know the difference.
SMOOTH OPERATORS
Heavy ads can be a real drag on a site’s performance, leading to page latency. We give publishers the ability to set a file weight threshold so you can minimize latency, and maintain a smooth, reliable user experience across all your properties.
HOW CONFIANT UNCOMPLICATED COMPLEX MEDIA'S AD OPS
Complex Media is a multimedia platform and online community that publishes premium content around pop culture. With over 120 million people engaging with their content, providing a premium user & ad experience is a top priority.
