PREVENTING FINES AND DEFENDING YOUR USERS’ PRIVACY
REAL-TIME PROTECTION AGAINST PRIVACY + CONSENT VIOLATIONS
Global privacy regulations are getting stricter and compliance is more important than ever. Publishers stand to lose $200 billion in impression and ad revenue—and up to $10 million in fines. With Privacy Compliance Solutions by Confiant protecting yourself and your users just got easier. Confiant can see the entire ad spectrum, including violations that occur outside of the direct consent string.
SUPERCHARGE YOUR CMP
CMPs are good at what they do. However, CMPs cannot see beyond the initial consent opt-in. And frankly, that's not their job. Confiant is equipped to see and prevent privacy violations (GDPR and CCPA) that happen on the page and beyond the auction. We work together with CMPs to provide complete coverage—filling the gaps at the point where ads render and spotting consent mismatches 3, 4, 5 layers deep and deeper. We spot nefarious browser fingerprinting, third party consent violations and privacy violations on the page. We see what your current solutions providers can't.
ALL FOR ONE, ONE FOR ALL
Monitoring and evaluating millions of creatives in real time is kind of our thing. With our first-of-its-kind technology, we can cover all aspects of the programmatic ad journey while checking individual creatives for compliance. And it’s all built right into the ad verification solution you’re already using.
WE GO BEYOND THE “GOT YA”
So, we’ve identified rogue activity. Now what? Our entity reports give you all the juicy details to the threats we’re tracking, which platforms they’re associated with, a detailed risk assessment with recommendations for what to do next. As well as the specific entity and location of the violation so that you can reach out and rectify the situation.
HOW CONFIANT UNCOMPLICATED COMPLEX MEDIA'S AD OPS
Complex Media is a multimedia platform and online community that publishes premium content around pop culture. With over 120 million people engaging with their content, providing a premium user & ad experience is a top priority.
