Is Political Ad Revenue Worth the Risk?
Voters aren't the only ones making tough choices this election season. As last-minute digital...
Understanding How Important Creative Categorization is to Digital Advertising
Evaluation of common approaches At any given time, millions of unique ad creatives are active in...
Excellence in Ad Quality: PubMatic Protects Publishers and Audiences
PUBMATIC's investment in Ad Quality Infrastucture Eric Bozinny, Senior Director, Marketplace...
How DSPs Can Benefit From A Solution Like Confiant
Demand Side Platform (DSP) Challenges The incredible scale of programmatic advertising makes it...
Bringing Transparency To The Buy-Side
Day after day, search after search and page after page–you see ads. Everyone encounters ads,...
Five Ways Bad Ads Steal Good Money From SSPs
Programmatic and Bad Ads Digital advertising soared 35% to $189 billion in 2021, according to the...
SSPs aren't created equally: Insights into which SSPs drove the most problematic impressions in Q2, 2020
As the programmatic landscape continues to evolve post-COVID, we take a look back at last quarter...
