Covered By Confiant: Introducing The Industry’s First Real-Time In-stream Video Ad Coverage

Publishers who want to make the most of their programmatic advertising are increasingly excited by in-stream video ads. Like many fast-growing formats, in-stream video ads boast higher engagement and completion rates, which can lead to higher revenue for publishers.

In-stream video ads are everywhere—from CTV to traditional—and show no signs of slowing down. By the end of 2024, it will account for an estimated 20% of programmatic digital ad spend. But the format can also leave your users exposed to attacks or playback errors if you don’t have the right safeguards in place. To instill confidence in this emerging format and meet increasing customer demand, Confiant recently released the industry’s first real-time in-stream video ad coverage.

The solution enables seamless playback, weeds out off-brand content—including the political attack ads currently flooding the market—and mitigates your vulnerability to malicious attacks.

While clients are just starting to utilize the new tools, they’re already having an impact.

"With online video in high demand due to its strong engagement, it's crucial for Ranker to have tools that protect this valuable inventory from 'bad actors'. This helps maintain its premium quality, ensuring users continue to interact with and engage in the format."

Dio Pulicay, Director of Advertising Operations & Yield at Ranker

By helping publishers make the most of the in-stream opportunity, this new solution supports our mission to optimize our clients’ ad revenue while elevating the ad experience of users across the ad-based internet.

Here's what you need to know about Confiant's latest release:

• Provides publishers with visibility into and control over their in-stream video, including the ability to identify and filter out off-brand content
• Ensures video ads run smoothly, driving both premium eCPMs and high user satisfaction
• Restores confidence in a format that was increasingly AI generated and serving as an attack vector
• Strengthens SSP-Publisher relationships by shining a light on what content publishers will block and arming SSPs with better insights on publisher needs and standards.
• Raises the bar for safety across the industry lessening the potential for consumer harm from bad ad actors and elevating the user experience on-page.

Interested in exploring Confiant’s new in-stream coverage? Schedule a demo today.